| Product Designer
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Alder & Tweed

Alder & Tweed is an Award-Winning Interior Design Company. 

Dovetailing with a new brand refresh, A&T approached me to redesign their website experience.

THE CHALLENGE

THE CHALLENGE

Create a brand new portfolio website for Alder & Tweed - Home Outfitters - that truly reflects the experience and taste of their designers and talks directly to their target audience.

 

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THE SOLUTION

THE SOLUTION

I looked at Alder & Tweed's own work for inspiration.
A&T's love for simplicity in their approach to their projects was used as an underlying theme.

Their elegant nature of creating sophisticated, yet modern and bold rooms guided the choice of color palette, is paired with a classic typographic approach.

The website helps to position Alder & Tweed firmly ahead of the competition by communicating the key service and quality advantages in a fresh way matching their marketing communication initiatives.

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Minimalist design strategy

Minimalist design strategy

Color is used strategically to create visual interest or to direct attention without adding any additional design elements. With less visual information competing for the user’s attention, color palettes are more noticeable and will be more influential in the site’s impact.

The more stuff there is in a user interface, the more stuff users need to process and that's something to avoid when we aim for creating an impact on users’ perception of the brand.

 

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    A&T’s locations are one of the main advantages: are not only home to some of the country's most incredible outdoor recreation opportunities, but also some of the most epic, no-compromise luxurious living in the American West.  I have designed a set of promo pages about the area history and POIs to tell about the amenities.      

 

A&T’s locations are one of the main advantages: are not only home to some of the country's most incredible outdoor recreation opportunities, but also some of the most epic, no-compromise luxurious living in the American West.

I have designed a set of promo pages about the area history and POIs to tell about the amenities.

 

 

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